The aim of the poster is to raise awareness about the risks of one of the most commonly used digital tools. This risk is caused by the lack of information about data security. Even people with a higher knowledge, the security of digital security is ignored. At some point, a multitude of users seem to be through user-friendly design. By rearranging the letters of the original, the design has been configured to give an erroneous view in a certain way to an observer – a warning sign that a irresponsible collection of data can be used in a dangerous way, especially for minorities.
The theme of the poster is water as the most important natural resource and the basis for all life. It is a wake-up call about pollution and abuse in the use and consumption of this natural resource. If we do not take care of the water and continue the current trend this natural resource will have been consumed or will be so polluted that it will become practically useless. It is a scream for help.
A little voice in our head. We trust it, as we feel it is our own. It knows what we want, what we need, what’s right and wrong. It seems we have made up our own mind, relying on the “independent” and “trustworthy” information network Facebook. Though it is merely an echo-chamber created by algorithms, which constantly gives us this affirmation.
Who uses facebook anyway?
1,4 billion daily active users, and 2,2 billion users in total. That’s more than a quarter of all people alive. In Europe and the US it makes up half the population. This enormous potential of influence is not only abused commercially, but also for political propaganda and manipulation.
The “Zeitgeist” poster was created in response to the news headlines from several online newspapers one day in October 2017. When scrolling through news portal sites, the discrepancy between positive and negative, important and unimportant news is incredibly large. On some days, this rapid change of moods causes discomfort. On other days, it triggers a state of indifference.
We like to blame others, but… Everyone else is poisoning the environment, but… I’m not going to stop flying log distance, drinking from plastic cups, or get rid of my car. (It’s often the right-wing that loves to place the blame on others, and get offended when their own hypocrisy is unmasked).
The poster reflects the inequality between social classes. In this dog-eat-dog world, whoever is wealthier and has a bigger influence reigns over those who are inferior, and the “superiors” can enforce their rights more easily against the others, thus keeping them suppressed.
The symbols are relative. Different functions can be named depending on where and how they are used. Sometimes a symbol has no meaning to someone. In the same way, concepts are relative too. Sometimes they’re not even concepts, they’re only words. Such as “Peace”.
The main element of the poster is a gradient which uses all the main political parties colors. These are Patres which have already been part of the German government, and have a good chance of becoming pat of it again. Above the gradient stands „Wähl:“, which means “vote:”. The way the colors fade into each other is meant to symbolize the overlapping political ideals of each party.
A seemingly idyllic landscape painting turns out to be a destructive nuclear weapon test by the youngest dictator in the world. The North Koreans are constantly launching new nuclear and missile tests. One wonders when the nuclear arms race will finally come to an end.
The Wiesenhof brand uses the image of a small country house on a green field, with a few trees, to promote their products. It is meant to sell the idea of idyllic farms and happy chickens. Through extensive marketing the brand is very well-known in Germany, calling itself “the #1 poultry brand”. Every third chicken eaten is from Wiesenhof. The PHW-Group, which owns Wiesenhof, is the #1 animal exploitation company in Germany, and third largest in Europe regarding chicken farming, poultry raising and chicken slaughter. Every week this group slaughters around 4,5 million chickens.
This poster is meant to visualize typical migraine pain.
Disturbances of the visual field (flickering before the eyes, flashes of light, blurred vision) are very common. Aside from this speech problems can occur. This is caused by disturbed signal transmission in the brain. Like an electric pulse a wave of disturbance is shot from a single across the cerebral cortex.
The letters M-I-G-R-A-I-N-E are reconstructed to create cuts, doublings and displacements. This is meant to recreate the feeling of migraine attack for anyone looking at the poster.